Clinikally
Clinikally is a digital-first dermatology platform that connects customers with dermatologists, personalised treatment plans and prescription-grade skincare.
With customers coming to the platform for everything from everyday skincare to specific skin concerns and dermatologist consultations, Clinikally needed its website to do more than sell products.
It needed to help people understand their concerns, find the right treatment, consult a doctor when needed and complete their purchase with confidence.
The Challenge
Skincare isn't always easy to shop for.
Clinikally has a large catalogue of products, but choosing the right one isn't always straightforward.
For many customers, the journey starts with a concern rather than a product. They may need help deciding what to use, want to speak to a dermatologist, or already have a prescription they need to purchase.
The existing experience also had operational challenges behind the scenes.
- Doctor assignments needed to be managed more efficiently.
- Customers needed flexibility when booking consultations.
- Prescriptions needed to move smoothly from doctor to customer to purchase.
- Customers needed help choosing products from a large catalogue.
- Delivery information needed to be clearer.
- The team needed better visibility into how customers were using the website.
- The website needed to perform well across mobile and desktop.
- The business needed a stronger technical foundation for search and future growth.
The Goal
The Solution
We redesigned the storefront and built custom applications around the way Clinikally actually operates.
This included video consultations, digital prescriptions, personalised quizzes, back-in-stock notifications and delivery information, along with improvements to search, analytics, CRM and automation.
Here's What We Did
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01
Built a Custom Video Consultation Experience
We built a complete consultation journey into the Clinikally experience.
Customers can:
- Choose a doctor.
- See available dates and times.
- Book a consultation.
- Share their concerns before the appointment.
- Upload images for the doctor to review.
- Receive updates about their consultation.
Doctor availability and appointment information are connected to the order, making it easier for the Clinikally team to manage the process from booking through to completion.
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02
Built a Prescription Generator
We built a dedicated prescription tool for Clinikally's doctors.
Doctors can create prescriptions with medicines, dosage instructions, advice and follow-up information.
Once a prescription is created, the customer can access it through their Clinikally account and purchase the recommended treatment.
We also built a simple way for customers who already have a prescription to upload it when purchasing prescription-grade products.
This connects the doctor's recommendation directly to the shopping experience.
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03
Built a Personalised Quiz
When customers don't know what products they need, a product catalogue can quickly become overwhelming.
We built personalised quizzes around concerns such as:
Acne • Pigmentation • Undereye • Sensitive Skin • Damaged & Frizzy Hair
The quiz asks customers about their concerns and then recommends relevant products and treatment plans.
Customers can add their recommended products to cart together, making the journey from “I have this concern” to “this is what I should use” much simpler.
The quiz was also built to work across both the website and native app, with analytics showing where customers start, complete or abandon the journey.
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04
Built a Back-in-Stock App
Rather than continuing to pay for a separate back-in-stock app, we built a custom solution for Clinikally.
Existing subscribers were moved to the new system without losing their data.
Customers can register for a notification when a product comes back, while Clinikally can use that information for follow-up communication.
This also removed the recurring cost of the previous app.
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05
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
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06
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
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07
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
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08
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
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09
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
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10
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
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11
Custom Cart Experience
Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.
Customers unlock better savings as they add more products while the website remains fast and lightweight.
The Result
