YouGotPlanB

Designing a playful shopping experience that helps parents buy more, browse faster, and discover products effortlessly.

Shopify Development • CRO • UX • Custom Development

Helping parents trust the brand and shop with confidence.

YouGotPlanB creates thoughtfully designed innerwear and loungewear for children and pre-teens. As the product catalogue grew, the shopping experience needed to become simpler, faster and more engaging without sacrificing website performance.
Our focus was to improve product discovery, encourage larger purchases through smart bundling, and create an experience that reflected the playful personality of the brand.

The Challenge

Parents weren't struggling to find products.

They were struggling to shop efficiently.

The website needed to answer questions quickly:

  • Which products are right for my child's age?
  • Can I build my own pack?
  • How do I save more?
  • What should I buy together?

At the same time, the experience had to stay lightweight and fast instead of depending on multiple Shopify apps.

  • Better Navigation

    Parents needed faster access to products based on age instead of browsing every collection.

  • Higher Average Order Value

    The brand wanted customers to purchase multiple essentials together through a more rewarding shopping experience.

  • Performance

    Promotions and cart offers needed to increase conversions without slowing down the website through third-party apps.

Our Approach

Instead of adding more promotional banners, we redesigned how customers shop.

Every feature was built around helping parents make decisions faster while naturally increasing basket size.

  • 01

    Build Your Pack

    We designed a completely custom pack builder that allows customers to mix and match products across age groups and genders.

    Tiered discounts automatically reward customers as their pack grows, making the experience feel interactive instead of promotional.

  • 02

    Age-based Shopping

    Rather than expecting parents to browse dozens of collections, products are organized around children's age groups.

    This significantly simplifies navigation and reduces the time needed to find relevant products.

  • 03

    A More Playful Website

    Static sections were replaced with engaging PNG graphics, GIFs and playful visual elements that better represent the brand's personality.

    The result feels lighter, more memorable and more enjoyable to browse.

  • 04

    Custom Cart Experience

    Instead of relying on Shopify apps, we developed native cart functionality with multi-tier offers.

    Customers unlock better savings as they add more products while the website remains fast and lightweight.

Design Details

  • Personalized Shopping

    Build-your-own packs instead of fixed bundles.

  • Faster Discovery

    Age-first navigation reduces browsing friction.

  • Native Shopify

    Custom development instead of multiple third-party apps.

  • Playful UI

    Animations and illustrations bring the brand to life.

The Result

The redesigned Shopify experience feels simpler, faster and more engaging for parents while giving YouGotPlanB better opportunities to increase Average Order Value.

Instead of treating promotions as pop-ups or discounts, the website encourages customers to build larger baskets naturally through thoughtful UX and custom Shopify functionality.

Visit Website

Leading ecommerce businesses rely on Ecom Ethos to build winning Shopify stores.

Let's Connect