About The Yellow Dwelling
The Yellow Dwelling is a home furnishings and décor brand that creates thoughtfully designed curtains, blinds and home décor inspired by natural materials and conscious living.
As the business expanded, selling custom-made window furnishings became increasingly complex. They needed Shopify to support personalised buying journeys, field operations and business growth—all from one connected platform.
The Challenge
Selling customised curtains and blinds isn't as simple as choosing a colour and checking out.
Every order depends on window measurements, header styles, lining options, accessories and accurate quantity calculations. On top of that, field agents visit customers' homes to take measurements before an order is placed.
To support this workflow, Shopify needed to do much more than manage products and orders.
- Build a Custom Sales CRM application for field agents that synchronises directly with Shopify.
- Create intelligent recommendation logic to calculate curtain and blind quantities based on window dimensions.
- Build an operational dashboard with accurate monthly reporting under tight deadlines.
- Support distributed field teams working across multiple cities.
- Launch an international storefront and a gated B2B website alongside the D2C store.
The Goal
The Solution
- Instead of solving one problem at a time, we built a connected Shopify ecosystem around the way The Yellow Dwelling operates.
- From custom applications and intelligent product logic to international expansion and B2B commerce, every solution was designed to reduce manual effort, improve buying confidence and support future growth.
Here's What We Did
"Ecom Ethos is a technically strong team. They understand our business requirements well and consistently come up with good solutions. We've come a long way together."
The Result
