Empowering brands with Shopify expertise and careful Ecommerce development

We're a team of Shopify experts dedicated to building high-performing websites that bring your brand to life.

We understand that business transcends mere transactions; it thrives when it embraces continuous learning, customer empathy, and the correct technology.

We blend and upgrade our user experience, strategy, and technology skills to create intuitive and memorable experiences for your customers.

We are right for you if you are a

Direct-to-Consumer Brand with long-term focus

If you’re all in on the products you build, we share your passion and commitment.

Shopify and Shopify Plus Merchant

On Shopify or thinking about it? We’re here to help you get the most out of it for your brand.

Data-driven Company

In the early stages of launching your business, and already have plans laid out for future growth? Are right in the middle of rapid growth? We’ll help you meet your goals.

We’re replacing all temporary, inconsistent solutions—and replacing them with stable, scalable systems.

If you’re exceeding 100 e-commerce orders daily

We’re right by the phone.

We might not be a good fit for you if you are:

Not on Shopify (or planning to be)?

We’re Shopify-exclusive, sorry!

If you are a trader and reseller for margins or a dropshipper

We’re for original business ideas and deep-dive research. We’ve realized commodity traders and Ecom Ethos aren’t a great match. Sorry!

If you do not have long-term vision

Building a brand takes vision, purpose, and a serious obsession with customer experience. It’s not a weekend project—it requires time, effort, and consistency.So if you’re just dabbling on the side, we’re probably not your crew.

Building Shopify stores that practically sell themselves.

1.

Expertise-driven growth

We focus on the fundamental best practices in ecommerce development and drive your store’s growth.

2.

Client-focused solutions

We build businesses around your priorities, not templates. Every solution is shaped by your goals instead of rigid, pre-determined frameworks.

3.

Amplify your reach

Whether you’re starting fresh or scaling up, we build Shopify stores that expand your reach, boost conversions and make an impact.

4.

Deliver exceptional work

We’re driven by passion, integrity, and the pursuit of delivering great work—always learning, always sharing, always improving.

5.

Insight-driven problem solving

We dig into the data to understand your challenges. Then we use facts, evidence, and our expertise, not opinions, to solve them.

For example: Our services include regular user testing on client sites to uncover real user issues and improve overall experience. We engage directly with users to gather insights on functionality, design, and usability. This helps us enhance navigation, resolve pain points, and discover innovative opportunities.

6.

Ambitious goals

We keep our ideas visionary while recognizing the value of immediately implementing fundamental fixes and celebrating incremental wins along the way.

As one of the few original Shopify partners, we bring over nine years of hands-on experience. We're trusted, proven, and deeply rooted in the platform.

Our story

Where ecommerce met ethos.

1. Our founder
Page 02
2. Why we started Ecom Ethos
Page 03
3. Who are we? (apart from being Shopify experts)
Page 04
4. Our partners
Page 05
5. Our core beliefs
Page 06
6. What differentiates us?
Page 08
7. What got Ecom Ethos to where it is today
Page 09

1. Our founder

Jinesh’s Shopify journey began eight years ago when he built a website for his family’s jewelry business. This quickly turned into a deeper exploration: he soon found himself building stores for friends and learning the platform inside out.

His growing expertise caught Shopify’s attention. He was invited to join as an official Shopify Expert and Partner, and before long, Shopify began referring clients directly to him to solve complex challenges within their ecosystem.

2. Why we started Ecom Ethos

To succeed in the ecommerce industry, you need 3 things:

Good product

Good story/marketing

Good technology: That’s where we come in as an extension of your team. We take the pressure off of you, because you deserve specialized experts focused on getting it right.

The team, and Jinesh especially, treat ecommerce challenges like a jigsaw puzzle they genuinely enjoy solving.

3. Who are we? (apart from being Shopify experts)

We are your on-demand tech troubleshooters.

We have formed great partnerships with all the best tech in the Shopify ecosystem.

Even if you’re stuck in the trickiest tech tangles, you know we’ve got your back—because we have direct lines to the folks at Shopify, and other technologies you rely on.

4. Our partners

5. Our core beliefs

Innovation

We are your on-demand tech troubleshooters.

Agility in execution

Our speed is our superpower. It fosters experimentation, leading to discoveries that build long-term competitive advantage.

Transparency & ownership

We openly share our values so you can clearly gauge our fit and know exactly what to expect.

Upgrading via learning

We don’t always know the best, that’s why we are constantly learning as we go.

7. What differentiates us?

Work 1:1 with our founder and in-house experts

Navigate the Shopify ecosystem with expert guidance

Reach out anytime. Your answers are always a message away

Count on a small, dedicated team that’s always at your service

Receive elite customer support (why clients keep us on a long-term retainer)

Think we are a right fit?

Connect with us to find out how our expertise can help your store thrive!

Get in touch

7. What got Ecom Ethos to where it is today

D2C is challenging.

Learning takes time. But in ecommerce, execution speed is critical. And established players move fast.

Ecom Ethos levels the playing field by giving you the power to move at lightning speed.

We don’t just build stores. We help turn your bold visions into real, revenue-driving brands.

Our journey:

2013
Caught the ecommerce bug and launched as a merchant.

2016
Transitioned to Shopify as a merchant.

2017
Became a Shopify consultant.

Since then
Continuously learned everything about ecommerce and rigorously tested new ideas on live stores to drive real results.

1. Our founder
Los Angeles
Miami
Seattle
Tab
Tab
Tab
Tab

Jinesh’s Shopify journey began eight years ago when he built a website for his family’s jewelry business. This quickly turned into a deeper exploration: he soon found himself building stores for friends and learning the platform inside out.

His growing expertise caught Shopify’s attention. He was invited to join as an official Shopify Expert and Partner, and before long, Shopify began referring clients directly to him to solve complex challenges within their ecosystem.

To succeed in the ecommerce industry, you need 3 things:

Good product

Good story/marketing

Good technology: That’s where we come in as an extension of your team. We take the pressure off of you, because you deserve specialized experts focused on getting it right.

The team, and Jinesh especially, treat ecommerce challenges like a jigsaw puzzle they genuinely enjoy solving.

We are your on-demand tech troubleshooters.

We have formed great partnerships with all the best tech in the Shopify ecosystem.

Even if you’re stuck in the trickiest tech tangles, you know we’ve got your back—because we have direct lines to the folks at Shopify, and other technologies you rely on.

Innovation

We are your on-demand tech troubleshooters.

Agility in execution

Our speed is our superpower. It fosters experimentation, leading to discoveries that build long-term competitive advantage.

Transparency & ownership

We openly share our values so you can clearly gauge our fit and know exactly what to expect.

Upgrading via learning

We don’t always know the best, that’s why we are constantly learning as we go.

Work 1:1 with our founder and in-house experts

Navigate the Shopify ecosystem with expert guidance

Reach out anytime. Your answers are always a message away

Count on a small, dedicated team that’s always at your service

Receive elite customer support (why clients keep us on a long-term retainer)

Think we are a right fit?

Connect with us to find out how our expertise can help your store thrive!

Get in touch

D2C is challenging.

Learning takes time. But in ecommerce, execution speed is critical. And established players move fast.

Ecom Ethos levels the playing field by giving you the power to move at lightning speed.

We don’t just build stores. We help turn your bold visions into real, revenue-driving brands.

Our journey:

2013
Caught the ecommerce bug and launched as a merchant.

2016
Transitioned to Shopify as a merchant.

2017
Became a Shopify consultant.

Since then
Continuously learned everything about ecommerce and rigorously tested new ideas on live stores to drive real results.

Meet the minds that turn your Shopify visions into reality.

We work together to make the client experience not just smooth, but seriously good.

Name:

Jinesh Dedhia

Founder

I live and breathe all things Shopify and ecommerce. If there’s a complex eCom puzzle, I’m probably already solving it.

This is actually the third company I’m working my magic in.

  • First: WBCo.
  • Second: Orniza (where I dove deep as an ecommerce merchant.)
  • Now: Ecom Ethos, where I get to work with brilliant entrepreneurs who constantly push us to deliver even better results.

When I'm not building ecommerce magic, you’ll find me binge-watching Clint Eastwood films, Seinfeld, Friends, and Breaking Bad. I also enjoy witnessing Roger Federer's tennis finesse and Ronnie O’Sullivan’s snooker brilliance.

If I could have one superpower, it would be to run or fly fast. I'd love to visit a friend across the world and still be back home for lunch!

At night, I wind down by catching up on YouTube videos, or diving into whatever inspires or entertains me.

Name:

Jinesh Dedhia

Founder

Name:

Rohini Unnikrishnan

Ecommerce Growth Consultant

I bring over 15 years of experience in building and scaling businesses from scratch.

My journey has taken me across a variety of industries—from startups to multinational corporations—where I developed deep expertise in product development, global sourcing, and operational best practices.

I've also co-founded a dairy brand and served as COO for a fast-growing ecommerce apparel brand. My experiences span rural settings, metro cities, and even international landscapes.

I'm passionate about minimalistic design and love using a data-driven approach to solve design challenges. You’ll often find me deep in research, a cup of chai by my side, finding ways to turn insights into practical solutions.

Been a TEDx speaker on 'Method or madness to becoming a young entrepreneur'.

Yoga is my favorite way to start the day. Outside of work, I love spending time with my kids —and when the house finally quiets down at night, you’ll usually find me painting large canvases.

Name:

Rohini Unnikrishnan

Ecommerce Growth Consultant

Name:

Bhumi Prajapati

E-commerce Project Manager

As a Project Manager at Ecom Ethos, I help brands build, migrate, and launch Shopify stores. I work closely with visionary entrepreneurs to streamline the journey from concept to execution, making sure every store is built for long-term success.

With over 10 years in the ecommerce and SaaS industry, my career has spanned account management, operations, sales, and digital marketing. I've helped small businesses grow and contributed to global strategies for major online brands, shaping my passion for building powerful online experiences.

I love the creative problem-solving side of my role—figuring out website issues, simplifying complex processes, and driving better results. I have many favorite work moments, but if I had to count on my fingers, they would be launching new Shopify stores under tight deadlines, crafting websites that achieve higher conversions, and tackling complex problems.

Outside of work, you’ll usually find me listening to business podcasts or planning my next cultural and culinary travel adventure—or maybe binging random Netflix shows.

If I could choose a superpower, it would be exceptional intelligence to solve the world’s toughest challenges.

Name:

Bhumi Prajapati

E-commerce Project Manager

Name:

Shubham Sambhu

Ecommerce Project Manager

As a project manager at Ecom Ethos, I manage project timelines, deliverables, and ensure smooth coordination among our team.

Coming from a commerce background, I've always been drawn to business; ecommerce in particular. Since joining Ecom Ethos, I’ve gained deep expertise in Shopify and sharpened my skills in resource allocation and communication. I love the challenge of tackling new problems every day and strategizing for the growth of our projects and team.

Outside of work, I’m a bit of an explorer. I collect and inspect insect specimens, cook entire meals for my family and friends on the weekends, and dive into some personal finance reading. I’m also passionate about Western and Indian classical music, and yes, a little obsessed with Batman.

My favorite work moment has to be this year’s team meetup and playing online games with the team.

Late nights you can usually find me catching up on Netflix and Prime Video, recharging for another day of action.

Name:

Shubham Sambhu

Ecommerce Project Manager

Name:

Sangeeta Deshpande

Ecommerce Project Associate

As a Project Manager at Ecom Ethos, I manage the entire lifecycle of Shopify projects, from setting clear goals and timelines to coordinating closely with developers, designers, marketers, and clients to ensure everything runs smoothly.

My career started over a decade ago, right after completing my master’s degree. I began as a Computer Trainer, which nurtured my passion for learning and teaching. Over the years, I led WordPress projects at Zikrabyte and HyperDestech, gaining deep insights into user experience design. Later, working as a coding instructor at Whitehat Jr. combined my love for strategic planning with hands-on problem-solving in a fun, STEM-driven environment.

Today, I love the constant learning and innovation that comes with managing Shopify projects. It’s a perfect mix of creativity, problem-solving, and making a real impact in the digital world.

Outside of work, you’ll often find me exploring new designer diaries and pens: books and stationery are my happy place. I love cooking, spending quality time with my toddler, and late nights are often a mix of whipping up meals, chasing my little one, or getting lost in a good book.

One of my favorite work memories was our first team outing to Blue Tokai after six years, an unforgettable experience.

Name:

Sangeeta Deshpande

Ecommerce Project Associate

Name:

Shraddha Pawar

Ecommerce Specialist

In November 2023, I joined Ecom Ethos as a Shopify Project Associate, diving deeper into the exciting world of ecommerce. I specialize in setting up and optimizing Shopify stores—managing everything from adding discounts and offers to integrating apps and updating content for new launches. I work closely with clients, gathering details and ensuring their stores run smoothly and stay ahead.

I started my journey with freelance website designing, working on WordPress, Wix, and HTML sites for two years. With a strong foundation in HTML, CSS, and JavaScript, I also spent three years as a coding instructor, which strengthened my technical and communication skills.

Along the way, I’ve built valuable skills in project management, client communication, and presentation. I love the challenge of keeping up with ecommerce trends and finding innovative solutions for our clients.

One of my favorite work moments was launching a client’s store and seeing their first sale go live—it was incredibly rewarding.

Outside of work, I enjoy cooking, adventure activities, catching up with friends, and, of course, indulging in some online shopping.

If I could have a superpower, it would be time manipulation—getting everything done while still leaving time for fun.

Name:

Shraddha Pawar

Ecommerce Specialist

Name:

Devansh Joshi

Ecommerce Project Associate

I’m a Shopify Developer at Ecom Ethos, where I focus on website development, store management, and make sure our clients' Shopify stores are eye-catching, easy to use, and performance-optimized. I mainly work on enhancing online presence and website functionality.

My passion for technology began early in school with a focus on hardware—building and repairing CPUs. Over time, I discovered a growing love for software development, leading me to pursue a diploma in Computer Applications and then a D2D in B.Tech Computer Engineering. While studying, I gained hands-on experience by working at a family friend's store and later secured a summer internship as a PHP Laravel developer at Fuerte Developer.

The real turning point came during my final semester when I connected with our founder, which led to an internship and then a full-time role at Ecom Ethos. This officially started my journey as a Shopify Developer.

Discovering Shopify felt like finding a new passion I couldn’t get enough of. I love learning about new features, solving different challenges, and gaining fresh insights from my incredible team.

Outside of work, I love singing and playing the guitar, especially at cafes and college festivals. Music uplifts me after a long day. I enjoy romantic and sci-fi movies, and I'm obsessed with shoes! Every new sneaker drop feels like a mini celebration.

If I had a superpower, it would be mind-reading—understanding people’s thoughts to improve myself and my work.

Name:

Devansh Joshi

Ecommerce Project Associate

Name:

Komal Mistry

Ecommerce Project Manager

I joined Ecom Ethos as a Project Manager. It’s still the early days, but I’ve been managing a few projects alongside Shubham, Bhumi, and Jinesh. Coming from an ecommerce background, I bring a strong understanding of what works (and what doesn’t) on websites. I have a good eye for detail and a knack for asking the right questions and figuring things out.

What excites me most is understanding a brand’s story: why they started, what makes them unique, and how we can reflect that on their site. I find myself getting personally invested in delivering the best for each client.

No crazy twists yet, but maybe someday when I launch my own ecommerce brand, I’ll know I’ve made it. I love getting paid to have great conversations with brilliant CEOs, it’s like the best bonus ever.

A fun fact about me: I’m extremely impatient. While most people see it as something to fix, I believe it's my superpower—good things somehow come out of it every time.

Outside of work, I’m (unhealthily) obsessed with Shah Rukh Khan, love binge-watching movies and great TV series, and I’m always discovering underrated indie artists. If I’m up late, it’s always because of movies. I’ve missed parties, trains, and sleep simply because I can’t stop watching a good film.

One of my favorite work memories so far was visiting TMC’s office with Jinesh. It was just great being around good people and talking ecommerce. Also when Pooja baked cookies and sent them to me, that absolutely made my day.

If I had a superpower, it would be the ability to drill kindness into people who need it.

Name:

Komal Mistry

Ecommerce Project Manager